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Why become a member?

The SALON ALLIANCE is not just a rewards program; it’s a tool for growing your business.

You’ll earn points for every Goldwell/KMS purchase to redeem for things like backbar support, salon merchandising and even international education trips. You'll be part of an elite group of salon with access to specialized programs designed to support your business like our Idea Exchange forum, Print on Demand, and inclusion in our Advisory Panel & Salon Locator. Join Salon Alliance and let your business thrive!